Clear strategy, but not enough bandwidth to execute?

Complex ideas that aren’t landing with the market?

Need senior support to turn clarity into momentum?

I help B2B technology companies turn complex portfolios into clear stories, focused go-to-market strategies and high-impact assets — without the commitment of a full-time hire.

With 20+ years’ experience across product marketing, strategic content, communications and GTM, I work at the intersection of story, strategy and execution. I’m support teams with sharper positioning, stronger alignment and practical delivery that moves things forward.

Sectors: Fintech • SaaS • UCaaS • Cybersecurity

Availability: Fractional and project-based engagements

Say hello to find out more!

Services

Narrative and Positioning

I help teams clarify who they’re for, what they stand for, and how they win in the market.

This includes:

Positioning and value proposition development
Messaging frameworks and narrative architecture
Portfolio and category storytelling

Outcome: A clear, differentiated story teams can use consistently.

Go-to-Market Strategy

I define how products and portfolios are taken to market — aligning product, marketing, sales and partners.

This includes:

GTM strategy and launch planning
Segmentation and ICP definition
Activation frameworks and messaging roll-out

Outcome: Focused launches and stronger internal alignment.

Product Marketing and Portfolio Simplification

I turn complex, overlapping or legacy portfolios into clear customer and partner journeys.

This includes:

Product and portfolio messaging
Migration and upgrade narratives
Use-case and value articulation

Outcome: Portfolios that are easier to understand — and easier to sell.

Strategic Content and Thought Leadership

I create high-signal content that supports GTM, credibility and commercial outcomes — not content for content’s sake.

This includes:

Market POVs and thought leadership
Launch and product-led content
Executive and internal storytelling

Outcome: Content that reinforces positioning and supports growth.

Sales and Partner Enablement

I build enablement teams actually use.

This includes:

Playbooks and messaging guides
Battlecards and segmentation frameworks
Objection handling and talk tracks

Outcome: Sales and partners who can explain, position and sell with confidence.

Contact me

Testimonials

“Lauren has worked as a product marketing manager on a freelance basis on my team for 18 months. In that time she’s made an enormous difference to our thought leadership programme. She was integral to identifying key topics of interest to our key audiences as well as those that were shaping the future.

Lauren is a master of the written word - the combination of storytelling and a quick grasp of business requirements meant her copy rarely required significant changes.

From crafting engaging blogs to advising on the nuances of the annual content planning, Lauren was instrumental to driving Duo’s business growth, internationally.

I have no hesitation in recommending Lauren to any business, large or small.”

— Slavka Bila, Product Marketing Leader, Cisco Duo

“Lauren is a content dynamo and a true joy to work with. She’s a fabulous source of ideas, as well as being a good writer with a strong understanding of customer needs and wants. More importantly, she’s a true collaborator.

During my time at Wolters Kluwer, the content she developed and created helped me significantly exceed my lead gen and nurture goals. But her expertise goes well beyond that: I truly valued her insight and input across many areas of my role; she helped me be a better marketer.

I can heartily endorse her for anyone needing help with content, ideation, or lead gen/nurture strategy.”

— Antonia Mitchell, Marketing Director, FD&A Marketing Director - Fitch Solutions

“Lauren would be ideal directing any marketing effort that involves assembling and managing a team of experts to achieve a target under tight constraints of time and money, particularly in areas related to financial services, technology or regulation, and especially when the participants’ skills and egos may not permit them to acknowledge that they are members of a team at all.”

— Conrad de Aenlle, feature writer and columnist specializing in global investment

“Lauren is a hard working, conscientious and results-focused PR professional. She has exceptional industry knowledge and great journalist relationships. Lauren was a pleasure to work with and I am pleased to recommend her. ”

— Natalie Spencer, Head of Employee Communications, Global Banking and Markets at HSBC

“Lauren joined my team at a time of change for the client and we needed someone who could quickly get up to speed with a complex B2B technology and articulate that both to the media and back to the client. Lauren quickly gained the trust and respect of her colleagues and clients with an ability to understand technologies and issues and create campaigns that resonated with multiple audiences including end users. Her writing skills were excellent while her account management was spot on. I wouldn’t hesitate to recommend Lauren as an accomplished PRO. ”

— Paul Wooding Director of Communications EMEA at Western Digital London

“Lauren is a hard-working, passionate marketing expert. She cares deeply about the target audience and how we are helping them; this naturally translates into impactful ideas and campaigns. ”

— Natalie Eadie, Senior Field Marketing Manager, Wolters Kluwer

“We hired Lauren fresh out of Uni. She was bright, diligent and naturally deep dive. As she grew in confidence and experience it was just a pleasure to see her contribution grow. Lauren is a very authentic PR, she really cares, about the client, the logic, and her team. I was so sad to see her go, but am very proud of all she has achieved. ”

— Sam Howard, Founder of The Comms Crowd

“I like everything that goes out from my region to be on message. Some may call me fussy, most would call me busy. So imagine a situation where generally all I have to do is to check the syntax on a piece of PR and where I know it will hit the desks of the major influencers without doubt, consistently. People like her don’t grow on trees.”

— Mark Piper. 30+ years' investment in the EMEA risk and regulation market

Blogs, Podcasts & e-Books

Featured

BLOG: The Importance of Building Trust in the World of Regtech

When the term Regtech burst onto the scene around circa 2015, it was met with mixed reaction. Some took the cynical path – simply as spin for existing regulatory technology vendors who have been in the business for years to benefit from Fintech’s halo effect. Others saw it as a way for new start-ups to shake things up, offering more cost-effective and agile SaaS-based solutions to post-GFC problems.

ARTICLE: Five tips for developing regulation-focussed marketing campaigns

Marketers working on financial regulation face a number of challenges, from long lead times to sudden changes of priority, but they still need to plan for the future and convert leads around upcoming regulatory events. So, how best to approach the challenge?

BLOG: Finding my place in the freelance world

Lauren Bowden, head of FinTech Content Marketing at The Comms Crowd reflects on following her heart and landing on her feet…

PODCAST: Rockstar CMO FM #21

On the 21st episode of Rockstar CMO FM, one of Rockstar CMO’s house band, Lauren Bowden made her podcasting debut. Listen here: https://rockstarcmo.com/rockstar-cmo-fm-21-lauren-bowden-green-room-and-a-cocktail/

BLOG: We dont need no education, right?

Lauren Bowden, experienced (and educated) B2B marketer shares her experience for this month’s topic: Do marketers need a marketing education? Channeling a bit of Pink Floyd…

BLOG: All Together Now (on a video conferencing platform of your choice)

All of our gigs have gone virtual and marketing teams have had to quickly pivot to embrace this change. We’ve all experienced the hits, the one hits wonders and the misses, Lauren Bowden, experienced B2B marketer shares her experience.

BLOG: When Product and Marketing Collide

Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.

BLOG: Now that’s what I call… the future of B2B marketing

As we welcome a new year and a new decade, in this issue we have cast our minds forward to the future. Lauren Bowden, experienced B2B marketer and Chief Content Creator at UK PR agency The Comms Crowd shares her predictions for B2B marketing.

BLOG: Top 5 Tips for Building a Solid Content Marketing Plan

Lauren Bowden, FinTech Chief Content Creator at The Comms Crowd, outlines the foundations of a solid content marketing plan.

BLOG: Who Should be the Lead Singer in the Influencer Marketing Supergroup?

Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.